As the 2024 Paris Olympics ends, preparations for the LA 2028 Olympics are fast upon us. Drawing on more than 30 years of experience building Olympic experiences for brands, including nearly a decade working with 18 official partners and the local Olympic organizing committee in the leadup to Paris 2024, our Havas Play teams have identified 12 key takeaways to help brands gear up for the 2028 event.  
 
Havas Play’s experts in France and the US have experience driving success for brands at Paris 2024 as well as local market knowledge to create a tailored approach for your brand at LA 2028. Read below for key insights into activating at the largest display of sports and community.