Ali Forney Center & New York Magazine

In New York City, 40% of the youth homeless population identifies as LGTBQ+. The Ali Forney Center goes far beyond the typical homeless shelter and seeks to set kids up for future success. We partnered with New York Magazine to create The Issue Within the Issue—a special advertising project using 40% of all available ad space to highlight all that the center does, as well as the realities of life on the streets. Through the 28 pages at our disposal, we were able to cover all bases from why the center exists, to success stories shared from center alumni.

BNY Mellon

RBC

The Coca-Cola Company

KFC

Progressive

Introducing, "Dr. Rick Will See You Now,” a book from world-renowned Parenta-Life Coach and pioneer of Parentamorphosis. Each page is like a one-on-one session with the doctor himself, filled with strategies, exercises, and self-assessments for un-becoming your parents. A must-read for new homeowners everywhere. It may be the single most important book ever written about Parentamorphosis. And also the only one.

CANAL+

The market for streaming platforms has increased dramatically over the last few years, so our work with CANAL+ Switzerland needed to differentiate the brand and assert itself as a unique and essential player in the world of entertainment. “The Punishment” is a beautiful mix of humour, truth and an impressive reel of TV offerings in one witty package.

Flybondi

A low cost passenger is capable of anything, especially when they want to avoid paying for excess baggage. Flybondi understands this like no one else, which is why we created the Halloween costume that any frequent flyer would want to have — a jacket that disguises itself as a carry-on, inclusive of compartments to carry just about everything without anyone noticing. And best of all, without paying for excess baggage. The campaign saw great success including 35% increase in site traffic, +1.3M impressions, +8K interactions and +72K reproductions — 100% organic.

Marvel

The pandemic has allowed audiences to forget about the unique cinema experience, so with the latest Marvel blockbuster, we wanted to recover that magic. Havas Spain created the first ad made pixel by pixel with popcorn. Its irresistible scent awoke in people's minds the long forgotten emotion of returning to the cinemas.

KFC

For Euro 2021, KFC, partner of the French football team, wanted to highlight the high standards and quality of its chicken selected by 300 local breeders. We created a film that showed two of the most demanding farmers, judging a chicken who appears completely ordinary at first glance, but with remarkable juggling skills. No chicken, no tenders, just one remarkable chicken demonstrating the best French standards.

Association L'enfant Bleu

Abused children are silent and are usually unable to reach out for help. In order to give children a voice, we worked with L'enfant Bleu, a youth protection association, to create the first in-game Fortnite player to detect abuse. By adding "EnfantBleu" to their friends list, children were able to safely and discreetly chat with a member of the association to call for help. Undercover Avatar ultimately saved lives.

Nubian Jak Community Trust

If you’ve visited London, you may have noticed its famous blue plaques, pinned to buildings throughout the city to commemorate notable men and women who have shaped British history. While more than 950 plaques are scattered across the capital, just 1.6% of those honoured are of African or Caribbean descent. The Black Plaque Project, an exciting campaign by Havas London and support group, Nubian Jak Community Trust, aimed to address the imbalance by installing specially designed black plaques to celebrate the lives of London’s most notable Black residents.

LEGO

On Saudi National Day, newspapers in the kingdom release a special edition celebrating the kingdom's achievements and visions for the future. For Saudi National Day 2020, LEGO partnered with us to rebuild each article and photograph in the issue within hours of the original release hitting newsstands and a new LEGO issue was redistributed. The new issue became the news itself.

APCL

Every year, Portuguese taxpayers can donate 0.5% of their taxes to an NGO without any cost to them. But even so, NGO's like APCL struggle to find donations because many Portuguese citizens don't know how to fill out their taxes – and many more are not even aware of the possibility of such a donation! In order to change that, we created a team of PALSY accountants, trained by certified CPAs, that helped people fill out their taxes in exchange for the 0.5% percent donation to APCL.

Raparigas da Bola

On March 9th, the day following International Women’s Day, the attention quickly goes back to male athletes. So instead, we turned the news of the day into a tool to fight for equal visibility for female athletes. Real pages from the top 3 sports newspapers in Portugal were turned into infographics to illustrate this imbalance.

Innocence en Danger

In France, a child dies every five days, after being beaten by a relative. 60% of people who suspect child abuse do nothing about it. This is often the case with neighbours, who are usually the first to witness the violence. To illustrate that the worst can happen just a few centimeters away, Rosa Paris set out to recreate three walls that once separated three murdered children from their neighbours. The walls were set up in a main square in the centre of Paris to urge people to file a report and call 119.

SeSocio

95% of forest fires are caused by man, mostly due to irresponsible fire lighting. A forest fire can start with something as simple as a newspaper, which is why SeSocio, together with Noticias de la Comarca and Fundación Bomberos de la Argentina, created the first fireproof newspaper – raising awareness and educating the population about fires, but not causing them.

CANAL+

Heavier traffic, lack of air traffic controllers, overcrowded airports, strikes... A series of events that naturally leads to flight delays, a universal pain point for travelers. Needless to say, airports become a source of frustration and anger during the holidays. With Waiting Wins, we decided to turn delays into wins.

Durex

We launched a major new positioning and visual identity for Durex, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. A major shift for a 91-year old brand that’s used to talking about safety not sexual satisfaction.

Durex

Nearly 70% of women in India don’t orgasm every time during sex. The ‘orgasm gap’ is a global trend that Durex is looking to reverse. For the launch of Durex’s Mutual Climax product, our messaging focused around #OrgasmEquality and encouraging couples to explore better sex together with the help of Durex.

Finish

To highlight the imminent water crisis in Turkey, we partnered with long-term client Reckitt Benckiser to raise awareness of the problem through their brand Finish. We turned the shapes of five lakes where water levels have seriously dropped into glasses and launched them on World Water Day at one of the biggest national economic forums - Uludag.

Getty Images

To shift negative public perceptions of the homeless in Germany and raise donations, we facilitated a partnership between Getty Images and homelessness magazine fiftyfifty to work with their homeless vendors as stock photo models.

Coop

Our work with Italian supermarket Coop demonstrates the importance of choosing products that safeguard the well-being of people, animals and the planet. The vision for the brand was to show the positive effects of conscious shopping and consumption through a new protagonist: the shopping cart.

Tsingtao

Every hour, more than 40,000 Tsingtao bottles are cracked open around the world and yet, many consumers don’t recognise the beer as a global brand. With an aim of connecting with a youthful cross-continental audience, Havas Group China developed “Connecting the World with Joy,” an airy ad that sets Tsingtao off on a round-the-world trip from New York to Shanghai.

Moen

Our campaign for faucet brand Moen brings a question to the forefront of consumer’s minds: 'Who Designs for Water?' The campaign celebrates water as an awesome force of nature that’s often overlooked and taken for granted, to help people see it in a new way.

City of Chicago

When Covid-19 hit, a statewide stay-at-home order wasn’t hitting home for Chicagoans, and lives were at risk. Chicago Mayor Lori Lightfoot needed to get a city of hard-working, no-bullshit locals to listen by staying home to save lives. Our series of PSAs utilized the Mayor’s already meme-worthy internet presence, delivered a life-saving messaging with humor, and gave the people of Chicago a new outlook on life in lockdown. Covid cases in Chicago trended downward, and the Mayor gained national attention for leading the “second city” with humor and resolve.

UNICEF / ELA

In Argentina, women dedicate twice as much time as men to parenting duties - a situation which was further exacerbated during the Covid-19 lockdown, as options for external childcare sharply decreased. Launched on Father’s Day, the #PadresPintados (#OrnamentalDads) campaign seeks to raise awareness among men about the importance of their equal participation while also emphasizing the need for public policies that make bridging the gender gap possible.

Durex

Lockdown put a pause on many things, but especially on condom use. So we created “Let’s not go back to normal,” a call to “arms, legs, bums, and private parts” that would put a mirror up to people’s behaviors and urge them to use this moment to reconsider their choices and excuses, and empower them to use protection. With a powerful 60” manifesto film created for social, we made people aware of why normal wasn’t good enough and rallied them to use this opportunity to reflect on and change their behaviors, encouraging good safe sex, for everyone, forever.

Puma

To celebrate the 50th anniversary of Brazilian soccer legend “King” Pelé scoring his one thousandth goal, we invited a new generation to relive history - by recreating the feat through video games. Using Pelé’s avatar, we asked the world to help us score one thousand goals again - virtually - and share their contributions to social media. Even King Pelé himself joined in on the fun.

Hershey's

To celebrate International Women's Day, we transformed the iconic packaging of Hershey’s bars into “Her” and “She” canvases showcasing the work of six talented women artists.

Carling

As part of their Made Local campaign, Carling launched ‘Support Your Local,' a multi-channel campaign encouraging people across the UK to back their local pub. Filmed at a local pub with a real landlord, the campaign champions the central role that local pubs play in British culture and society – and the importance of supporting them through these challenging times, whether that is meeting a friend for a drink, ordering a takeaway or simply showing support on your social channels.

Epic Games

Epic Games is a company that lives up to its name. It’s best known for Fortnite, the biggest cultural phenomenon in gaming in the 21st century. But over the last few years, its lesser known digital storefront, Epic Games Store, has been steadily gaining ground on category goliath, Steam. To accelerate this growth in a big way, and give something awesome back to players around the world, Epic joined forces with Battery to create an unprecedented global event celebrating the gamer community.

Greenpeace

With Turkey ranking #1 in Europe for plastic waste, it was time to turn the tide on pollution. There’s currently no law in place against single-use plastic, so Greenpeace Turkey partnered with us to help change this. Calling on popular municipalities to 'pollute' their logos, we created a movement that added over half a million signatures to the Greenpeace's petition to ban this type of plastic.

National Association of REALTORS

Through the Battle Home, an experiential installation and replica of the tiny homes that The Veteran’s Community Project (VCP) builds for homeless veterans, we helped The National Association of REALTORS® and VCP bring awareness to the issue of veteran homelessness and other challenges that our Veterans face. From a tiny home made out of sleeping bags to light installations and QR codes, visitors were able to learn the personal stories of veterans’ journeys from living on the street to finding a home with VCP.

LA Clippers

In a town that’s defined by glitz and glam, the Clippers have risen above past adversity, and quietly changed the game with a gritty, and unrelenting style of basketball. On and off the court, the Clippers have built an organization that reflects the resilient spirit of the community it plays for. This is the real LA. This is LA Our Way. As the Clippers’ agency of record, we set out to galvanize fans and Angelenos around this cultural movement with a grassroots campaign inspired by the hard-fought and harder-won progress LA creates every day. A rally cry for underdogs everywhere, ‘LA Our Way’ celebrates the sense of civic pride, and pure love of basketball that drives Clipper Nation.

Finish

Turkey is likely to become a water poor country in the near future. To prevent this from happening, we had to dramatically alter consumption behaviors. We created the Finish Water Index with the help of the Turkish Industrial Development Bank (TSKB) in order to illustrate the true value of water. Launched at the Turkish Stock Exchange, the index is now featured regularly in newspapers, ticker tapes, radio shows, and online.

Citroën

A lot can happen in 100 years. To celebrate Citroën’s centenarian birthday, we set out to tell the story of a lifetime — year by year. Through a series of beautifully-designed tributes, we celebrated Citroën’s and the world’s evolution over the past century.

Caracol Radio

Introducing Xilena Zapata, the new voice of Colombian soccer. With female soccer commentators unrepresented in mainstream national media, we teamed up with Caracol Radio and set ourselves one goal: change this reality. Coming together on International Women’s Day, Xilena and a group of female sports journalists were handed the mics to the biggest derby in the nation.