KFC

For Euro 2021, KFC, partner of the French football team, wanted to highlight the high standards and quality of its chicken selected by 300 local breeders. We created a film that showed two of the most demanding farmers, judging a chicken who appears completely ordinary at first glance, but with remarkable juggling skills. No chicken, no tenders, just one remarkable chicken demonstrating the best French standards.

BNY Mellon

Association L'enfant Bleu

Abused children are silent and are usually unable to reach out for help. In order to give children a voice, we worked with L'enfant Bleu, a youth protection association, to create the first in-game Fortnite player to detect abuse. By adding "EnfantBleu" to their friends list, children were able to safely and discreetly chat with a member of the association to call for help. Undercover Avatar ultimately saved lives.

CANAL+

Heavier traffic, lack of air traffic controllers, overcrowded airports, strikes... A series of events that naturally leads to flight delays, a universal pain point for travelers. Needless to say, airports become a source of frustration and anger during the holidays. With Waiting Wins, we decided to turn delays into wins.

Innocence en Danger

In France, a child dies every five days, after being beaten by a relative. 60% of people who suspect child abuse do nothing about it. This is often the case with neighbours, who are usually the first to witness the violence. To illustrate that the worst can happen just a few centimeters away, Rosa Paris set out to recreate three walls that once separated three murdered children from their neighbours. The walls were set up in a main square in the centre of Paris to urge people to file a report and call 119.

Raparigas da Bola

On March 9th, the day following International Women’s Day, the attention quickly goes back to male athletes. So instead, we turned the news of the day into a tool to fight for equal visibility for female athletes. Real pages from the top 3 sports newspapers in Portugal were turned into infographics to illustrate this imbalance.

APCL

Every year, Portuguese taxpayers can donate 0.5% of their taxes to an NGO without any cost to them. But even so, NGO's like APCL struggle to find donations because many Portuguese citizens don't know how to fill out their taxes – and many more are not even aware of the possibility of such a donation! In order to change that, we created a team of PALSY accountants, trained by certified CPAs, that helped people fill out their taxes in exchange for the 0.5% percent donation to APCL.

LEGO

On Saudi National Day, newspapers in the kingdom release a special edition celebrating the kingdom's achievements and visions for the future. For Saudi National Day 2020, LEGO partnered with us to rebuild each article and photograph in the issue within hours of the original release hitting newsstands and a new LEGO issue was redistributed. The new issue became the news itself.

adidas

To celebrate the latest Impossible Is Nothing chapter in Dubai, we worked with adidas to build a basketball court 250m above Dubai for its new I’m Possible activation, featuring Sudanese-British basketball player, poet and activist Asma Elbadawi who advocates for and inspires more inclusivity in sport. With the city’s skyline in the background, the glow-in-the-dark basketball court pulsated on top of a 52-floor tower at the heart of the iconic man-made island, The Palm. To give a complete scale of the feat and show the full palm, we shot a film from a helicopter hovering over 1,524m above ground, reinforcing adidas’ brand attitude.

Fiji Tourism Board

We set out to show the country in a completely new light with a brand platform that showed how, in Fiji, happiness isn’t some gimmick that gets turned on for tourists - it exists whether they’re there or not. The result was ‘Where happiness comes naturally’. From working with National Geographic photographers to recording music in villages and VO in the three primary languages of Fiji, - our new platform celebrates the authentic happiness that runs culture-deep in Fiji, rather than simply presenting locals in service to tourists.

Amnesty International

This is one of those guerilla operations that look simple but are so powerful, just by making an immediate connection between acts of love that you see on the streets with acts of violence that happen behind closed doors and that you read in the news. To fight against femicides, we first need to raise awareness about them and get the public to understands how public displays of affection can sometimes turn ugly.

Vanish

The Channel 4 Diversity in Advertising Award-winning 'Me, My Autism and I' sets out to broaden public understanding of autism – particularly in girls, who are three times less likely to be diagnosed. As a brand, Vanish is committed to helping clothes last longer – and for most autistic people, familiar and consistent clothing can help with sensory regulation and provide a source of comfort. The evocative film, which follows 15-year-old autistic girl Ash and her visceral relationship with her favourite hoodie, is an authentic and evocative portrayal of being autistic, reflecting the fact the condition can be challenging, but also empowering.

APSI

Asda

As part of Asda’s long-running charity partnership with Tickled Pink and in honor of Breast Cancer Awareness Month, 'The Real Self-checkout reminded women that that regularly checking your chest and being aware of the signs and symptoms of breast cancer, could help save their lives. The campaign turns ubiquitous supermarket self-checkouts into real ones!

Theodora Foundation

Theodora Foundation’s new creative workshop “Behind the Curtain” turns children’s wards into wonderlands with the help of Havas Village Switzerland. The documentary reveals how the Foundation’s artists, The Dream Doctors, work with young patients to help them escape from their stressful realities. And at the end, the fruits of the workshop are brought to life with the short « Rosie and the Rainbow »

Animalife

During the summer months in Portugal, around 120 pets are abandoned daily. To address this growing problem, we worked with Animalife, a non-profit association working to reduce animal abandonment while also the families responsible for them. We brought to life a new awareness campaign, but addressed the issue from a different point of view, forcing pet owners to see the other side.

Nubian Jak Community Trust

If you’ve visited London, you may have noticed its famous blue plaques, pinned to buildings throughout the city to commemorate notable men and women who have shaped British history. While more than 950 plaques are scattered across the capital, just 1.6% of those honoured are of African or Caribbean descent. The Black Plaque Project, an exciting campaign by Havas London and support group, Nubian Jak Community Trust, aimed to address the imbalance by installing specially designed black plaques to celebrate the lives of London’s most notable Black residents.

Justdiggit

Justdiggit is a grassroots organization that works to fight global warming through re-greening - digging holes in barren lands and filling them with water to encourage the growth of vegetation. Justdiggit needed their voice to be heard, so we helped them hack NASA's Perserverence Mars launch. Right after the landing, we released photos of one of the Justdiggit sites in Tanzania, which looked just like Mars. We captured the the world's attention and revealed how Justdiggit's efforts transformed the land (not actually Mars).

Finish

The UN revealed Turkey was at risk of becoming water poor by 2030. The impending danger became more and more visible as it impacted locals and their hometowns lakes. To draw people's attention to upcoming drought, we kicked off the "Too Close to Home" campaign with the world's first newsblock. Newscasters on all major channels drew attention to the issue. We even had Turkish celebrity, Kivanc Tatlitug, speak to his own hometown drought story through a 2-minute film. Millions of others then joined the conversation.

Finish

46% of people around the globe refuse to change their every day habits, despite being worried about environmental issues. To encourage more people in Turkey to save water while doing their dishes and to avoid pre-rinsing, we redesigned the cap of the Finish Rinse Aid bottle. The new design allows the cap to be used as a perlator on sink taps - a tool that regulates flow and saves up to 60-70% of water. "Cap the Tap" was launched as part of World Water Day 2022 and is now scheduled for mass production in 2023 following the overwhelming positive response.

Progressive

Our clients at Progressive came to us with a simple problem: how could they educate the next generation of drivers about the realities of car insurance? We responded with Driver’s Ed with Ed Helms. The Office is one of the most streamed shows in history, and has a sneaky-massive Gen Z viewership. And Ed was so perfect for this - he manages to combine music and humor with this earnest, loveably nerdy responsibleness, which manages to make the information credible even as its dripping in silliness.

Ali Forney Center & New York Magazine

In New York City, 40% of the youth homeless population identifies as LGTBQ+. The Ali Forney Center goes far beyond the typical homeless shelter and seeks to set kids up for future success. We partnered with New York Magazine to create The Issue Within the Issue—a special advertising project using 40% of all available ad space to highlight all that the center does, as well as the realities of life on the streets. Through the 28 pages at our disposal, we were able to cover all bases from why the center exists, to success stories shared from center alumni.

German Parkinson's Association

The Coca-Cola Company

Durex

We launched a major new positioning and visual identity for Durex, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. A major shift for a 91-year old brand that’s used to talking about safety not sexual satisfaction.

Durex

Nearly 70% of women in India don’t orgasm every time during sex. The ‘orgasm gap’ is a global trend that Durex is looking to reverse. For the launch of Durex’s Mutual Climax product, our messaging focused around #OrgasmEquality and encouraging couples to explore better sex together with the help of Durex.

Finish

To highlight the imminent water crisis in Turkey, we partnered with long-term client Reckitt Benckiser to raise awareness of the problem through their brand Finish. We turned the shapes of five lakes where water levels have seriously dropped into glasses and launched them on World Water Day at one of the biggest national economic forums - Uludag.

Getty Images

To shift negative public perceptions of the homeless in Germany and raise donations, we facilitated a partnership between Getty Images and homelessness magazine fiftyfifty to work with their homeless vendors as stock photo models.

Tsingtao

Every hour, more than 40,000 Tsingtao bottles are cracked open around the world and yet, many consumers don’t recognise the beer as a global brand. With an aim of connecting with a youthful cross-continental audience, Havas Group China developed “Connecting the World with Joy,” an airy ad that sets Tsingtao off on a round-the-world trip from New York to Shanghai.

City of Chicago

When Covid-19 hit, a statewide stay-at-home order wasn’t hitting home for Chicagoans, and lives were at risk. Chicago Mayor Lori Lightfoot needed to get a city of hard-working, no-bullshit locals to listen by staying home to save lives. Our series of PSAs utilized the Mayor’s already meme-worthy internet presence, delivered a life-saving messaging with humor, and gave the people of Chicago a new outlook on life in lockdown. Covid cases in Chicago trended downward, and the Mayor gained national attention for leading the “second city” with humor and resolve.

UNICEF / ELA

In Argentina, women dedicate twice as much time as men to parenting duties - a situation which was further exacerbated during the Covid-19 lockdown, as options for external childcare sharply decreased. Launched on Father’s Day, the #PadresPintados (#OrnamentalDads) campaign seeks to raise awareness among men about the importance of their equal participation while also emphasizing the need for public policies that make bridging the gender gap possible.

KFC

Durex

Lockdown put a pause on many things, but especially on condom use. So we created “Let’s not go back to normal,” a call to “arms, legs, bums, and private parts” that would put a mirror up to people’s behaviors and urge them to use this moment to reconsider their choices and excuses, and empower them to use protection. With a powerful 60” manifesto film created for social, we made people aware of why normal wasn’t good enough and rallied them to use this opportunity to reflect on and change their behaviors, encouraging good safe sex, for everyone, forever.

Puma

To celebrate the 50th anniversary of Brazilian soccer legend “King” Pelé scoring his one thousandth goal, we invited a new generation to relive history - by recreating the feat through video games. Using Pelé’s avatar, we asked the world to help us score one thousand goals again - virtually - and share their contributions to social media. Even King Pelé himself joined in on the fun.

Hershey's

To celebrate International Women's Day, we transformed the iconic packaging of Hershey’s bars into “Her” and “She” canvases showcasing the work of six talented women artists.

Carling

As part of their Made Local campaign, Carling launched ‘Support Your Local,' a multi-channel campaign encouraging people across the UK to back their local pub. Filmed at a local pub with a real landlord, the campaign champions the central role that local pubs play in British culture and society – and the importance of supporting them through these challenging times, whether that is meeting a friend for a drink, ordering a takeaway or simply showing support on your social channels.

Greenpeace

With Turkey ranking #1 in Europe for plastic waste, it was time to turn the tide on pollution. There’s currently no law in place against single-use plastic, so Greenpeace Turkey partnered with us to help change this. Calling on popular municipalities to 'pollute' their logos, we created a movement that added over half a million signatures to the Greenpeace's petition to ban this type of plastic.

National Association of REALTORS

Through the Battle Home, an experiential installation and replica of the tiny homes that The Veteran’s Community Project (VCP) builds for homeless veterans, we helped The National Association of REALTORS® and VCP bring awareness to the issue of veteran homelessness and other challenges that our Veterans face. From a tiny home made out of sleeping bags to light installations and QR codes, visitors were able to learn the personal stories of veterans’ journeys from living on the street to finding a home with VCP.

Finish

Turkey is likely to become a water poor country in the near future. To prevent this from happening, we had to dramatically alter consumption behaviors. We created the Finish Water Index with the help of the Turkish Industrial Development Bank (TSKB) in order to illustrate the true value of water. Launched at the Turkish Stock Exchange, the index is now featured regularly in newspapers, ticker tapes, radio shows, and online.

Citroën

A lot can happen in 100 years. To celebrate Citroën’s centenarian birthday, we set out to tell the story of a lifetime — year by year. Through a series of beautifully-designed tributes, we celebrated Citroën’s and the world’s evolution over the past century.

Fondation Émergence

Around the world, LGBTQ+ people face daily violence. But the statistics paint an even darker picture. Intolerance kills. Abuse and discrimination lead to suicides and murders, cutting average life expectancy by years. To denounce this injustice, we designed an object just as unfair, a watch that loses a decade oven one lifetime. Removing 6 seconds every minute: The 54 second watch. Ten copies were engineered in Switzerland by assembling custom high precision movements. The watch was featured in print and out-of-home advertising using press photos of violence against LGBTQ+ people.

McCafe at Home

Slackliner and World Record Holder, Alexander Schultz, enjoys the world’s most extraordinary cup of coffee at record breaking altitude to celebrate McCafé At Home’s second year of partnership with Ronald McDonald House Charities to support families with children who are sick.

New York-Presbyterian

As part of the Stay Amazing campaign, we brought to life another patient story. Just weeks before his wedding, NYP was the difference between Ramit losing everything to having it all.

Reckitt/Vanish

Vanish partnered with top European gamers and streamers to expand its #ReWear campaign in the gaming world. The #ReSkinChallenge involved renowned gamers like CaptainPuffy, ShivFPS, FreyzPlayz, and fifakillvizualz, who boast a combined Twitch subscriber count of over 4.4 million. These gamers, known for their obsession with the latest in-game clothes, surprised their communities by adopting a basic default skin and wearing the same physical outfit for an entire week. This sparked conversations among their fans, eventually revealing that Vanish orchestrated the challenge to promote re-wearing clothes in both virtual and real life.

NYC Pride

In 2022, we took over NYC’s Pride march with the #BuryTheBills campaign to target U.S. lawmakers responsible for recent anti-LGBTQIA+ bills. How did we do this? The bill-boards, t-shirts and picket signs were just the start. With a single scan of the QR code on these items, anyone could fax queer literature to lawmakers’ offices, physically and metaphorically “burying” the anti-LGBTQIA+ bills, spreading a little love and a lot of paperwork.

Monster

In the third spot of their campaign “Hafta is History” for job site Monster.com, we continue to show how antiquated our modern workday customs have become. Juxtaposed against life in the dark ages, “Wagon Commute” reinforces the availability of Monster.com’s work-from-home options to help you avoid the dreaded office commute.

Accem

Imagine leaving your country abruptly due to conflict or persecution for your identity or beliefs. Overnight, you go from being a Creative Director or Chief Marketing Officer to simply a "REFUGEE." This is the reality for 130 million people worldwide. We aimed to showcase the hidden potential, talent, and experience within refugee camps. Using actual tent fabric, we printed the CVs of individuals living there. These unique resumes were sent to institutions, public agencies, and top companies in the country. Today, refugees are being considered in their hiring processes, offering them a chance for a brighter future.

La Mackavela

In 2022, Costa Rica classified again for the World Cup, but we didn't have high hopes. The statistics were against us: An AI placed Costa Rica as the team with less chances to win the trophy. So, if we wanted to, we needed a miracle. That’s why we created La Bendita, a beer brewed with holy water. A beer for fans who believe in miracles rather than statistics. We united the two biggest passions of the Costa Ricans: football and religion and we achieved that a small beer brand could make a place for itself among all those millionaire brands that sponsored the World Cup. And also, a place in the hearts of all Costa Ricans.