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Havas Middle East

Adidas

Liquid Billboard

adidas

adidas

To celebrate the latest Impossible Is Nothing chapter in Dubai, we worked with adidas to build a basketball court 250m above Dubai for its new I’m Possible activation, featuring Sudanese-British basketball player, poet and activist Asma Elbadawi who advocates for and inspires more inclusivity in sport. With the city’s skyline in the background, the glow-in-the-dark basketball court pulsated on top of a 52-floor tower at the heart of the iconic man-made island, The Palm. To give a complete scale of the feat and show the full palm, we shot a film from a helicopter hovering over 1,524m above ground, reinforcing adidas’ brand attitude.

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German Parkinson's Association

German Parkinson's Association

Havas New York and Havas Germany worked together to develop the Staybl App (free to download), with the goal of bringing attention to the fact that accessibility options in smart devices still leave the needs of many populations unmet. Parkinson’s Disease alone impacts 10 million adults globally, with a staggering 70 percent of those diagnosed experiencing tremors. In addition, there are millions of other people around the world who experience essential tremors – ranging from children to ex-professional athletes – who will benefit from this innovation.

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Animalife

Animalife

During the summer months in Portugal, around 120 pets are abandoned daily. To address this growing problem, we worked with Animalife, a non-profit association working to reduce animal abandonment while also the families responsible for them. We brought to life a new awareness campaign, but addressed the issue from a different point of view, forcing pet owners to see the other side.

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Finish

Finish

46% of people around the globe refuse to change their every day habits, despite being worried about environmental issues. To encourage more people in Turkey to save water while doing their dishes and to avoid pre-rinsing, we redesigned the cap of the Finish Rinse Aid bottle. The new design allows the cap to be used as a perlator on sink taps - a tool that regulates flow and saves up to 60-70% of water. "Cap the Tap" was launched as part of World Water Day 2022 and is now scheduled for mass production in 2023 following the overwhelming positive response.

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Finish

Finish

The UN revealed Turkey was at risk of becoming water poor by 2030. The impending danger became more and more visible as it impacted locals and their hometowns lakes. To draw people's attention to upcoming drought, we kicked off the "Too Close to Home" campaign with the world's first newsblock. Newscasters on all major channels drew attention to the issue. We even had Turkish celebrity, Kivanc Tatlitug, speak to his own hometown drought story through a 2-minute film. Millions of others then joined the conversation.

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Association L'enfant Bleu

Association L'enfant Bleu

Abused children are silent and are usually unable to reach out for help. In order to give children a voice, we worked with L'enfant Bleu, a youth protection association, to create the first in-game Fortnite player to detect abuse. By adding "EnfantBleu" to their friends list, children were able to safely and discreetly chat with a member of the association to call for help. Undercover Avatar ultimately saved lives.

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CANAL+

CANAL+

The market for streaming platforms has increased dramatically over the last few years, so our work with CANAL+ Switzerland needed to differentiate the brand and assert itself as a unique and essential player in the world of entertainment. “The Punishment” is a beautiful mix of humour, truth and an impressive reel of TV offerings in one witty package.

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Flybondi

Flybondi

A low cost passenger is capable of anything, especially when they want to avoid paying for excess baggage. Flybondi understands this like no one else, which is why we created the Halloween costume that any frequent flyer would want to have — a jacket that disguises itself as a carry-on, inclusive of compartments to carry just about everything without anyone noticing. And best of all, without paying for excess baggage. The campaign saw great success including 35% increase in site traffic, +1.3M impressions, +8K interactions and +72K reproductions — 100% organic.

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Marvel

Marvel

The pandemic has allowed audiences to forget about the unique cinema experience, so with the latest Marvel blockbuster, we wanted to recover that magic. Havas Spain created the first ad made pixel by pixel with popcorn. Its irresistible scent awoke in people's minds the long forgotten emotion of returning to the cinemas.

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KFC

KFC

For Euro 2021, KFC, partner of the French football team, wanted to highlight the high standards and quality of its chicken selected by 300 local breeders. We created a film that showed two of the most demanding farmers, judging a chicken who appears completely ordinary at first glance, but with remarkable juggling skills. No chicken, no tenders, just one remarkable chicken demonstrating the best French standards.

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Wan Chai Ferry

Wan Chai Ferry

Together with Havas China, General Mills-owned frozen-food brand Wan Chai Ferry boosted sales with a clever and tasty social campaign. The campaign offered the chance to win a bun-like bag, playing off the fact that the same Chinese character '包' represents both 'bag' and 'bun' (as in, 'xiao long bao').

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CANAL+

CANAL+

Heavier traffic, lack of air traffic controllers, overcrowded airports, strikes... A series of events that naturally leads to flight delays, a universal pain point for travelers. Needless to say, airports become a source of frustration and anger during the holidays. With Waiting Wins, we decided to turn delays into wins.

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Innocence en Danger

Innocence en Danger

In France, a child dies every five days, after being beaten by a relative. 60% of people who suspect child abuse do nothing about it. This is often the case with neighbours, who are usually the first to witness the violence. To illustrate that the worst can happen just a few centimeters away, Rosa Paris set out to recreate three walls that once separated three murdered children from their neighbours. The walls were set up in a main square in the centre of Paris to urge people to file a report and call 119.

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Raparigas da Bola

Raparigas da Bola

On March 9th, the day following International Women’s Day, the attention quickly goes back to male athletes. So instead, we turned the news of the day into a tool to fight for equal visibility for female athletes. Real pages from the top 3 sports newspapers in Portugal were turned into infographics to illustrate this imbalance.

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APCL

APCL

Every year, Portuguese taxpayers can donate 0.5% of their taxes to an NGO without any cost to them. But even so, NGO's like APCL struggle to find donations because many Portuguese citizens don't know how to fill out their taxes – and many more are not even aware of the possibility of such a donation! In order to change that, we created a team of PALSY accountants, trained by certified CPAs, that helped people fill out their taxes in exchange for the 0.5% percent donation to APCL.

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LEGO

LEGO

On Saudi National Day, newspapers in the kingdom release a special edition celebrating the kingdom's achievements and visions for the future. For Saudi National Day 2020, LEGO partnered with us to rebuild each article and photograph in the issue within hours of the original release hitting newsstands and a new LEGO issue was redistributed. The new issue became the news itself.

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Nubian Jak Community Trust

Nubian Jak Community Trust

If you’ve visited London, you may have noticed its famous blue plaques, pinned to buildings throughout the city to commemorate notable men and women who have shaped British history. While more than 950 plaques are scattered across the capital, just 1.6% of those honoured are of African or Caribbean descent. The Black Plaque Project, an exciting campaign by Havas London and support group, Nubian Jak Community Trust, aimed to address the imbalance by installing specially designed black plaques to celebrate the lives of London’s most notable Black residents.

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BNY Mellon

BNY Mellon

To challenge conventional perceptions of wealth, BNY Mellon Wealth Management tapped world renowned photographer Nadav Kander to capture intimate portraits of three clients who are using their resources to make a positive impact. Dr. Lyndon Haviland, Jamshed Mulla, and Heidi & Erik Murkoff visited Nadav’s studio and spoke to the photographer about their pursuits and philanthropic endeavors—and how BNY Mellon is helping them “Do Well Better.” At the end of the session, a film and fine art photograph that captures the true essence of each BNY Mellon Wealth Management client, and the causes closest to their heart, were revealed.

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Ali Forney Center & New York Magazine

Ali Forney Center & New York Magazine

In New York City, 40% of the youth homeless population identifies as LGTBQ+. The Ali Forney Center goes far beyond the typical homeless shelter and seeks to set kids up for future success. We partnered with New York Magazine to create The Issue Within the Issue—a special advertising project using 40% of all available ad space to highlight all that the center does, as well as the realities of life on the streets. Through the 28 pages at our disposal, we were able to cover all bases from why the center exists, to success stories shared from center alumni.

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Progressive

Progressive

Our clients at Progressive came to us with a simple problem: how could they educate the next generation of drivers about the realities of car insurance? We responded with Driver’s Ed with Ed Helms. The Office is one of the most streamed shows in history, and has a sneaky-massive Gen Z viewership. And Ed was so perfect for this - he manages to combine music and humor with this earnest, loveably nerdy responsibleness, which manages to make the information credible even as its dripping in silliness.

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Justdiggit

Justdiggit

Justdiggit is a grassroots organization that works to fight global warming through re-greening - digging holes in barren lands and filling them with water to encourage the growth of vegetation. Justdiggit needed their voice to be heard, so we helped them hack NASA's Perserverence Mars launch. Right after the landing, we released photos of one of the Justdiggit sites in Tanzania, which looked just like Mars. We captured the the world's attention and revealed how Justdiggit's efforts transformed the land (not actually Mars).

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The Coca-Cola Company

The Coca-Cola Company

For The Coca-Cola Company’s introduction to TikTok, it was of utmost importance to use TikTok in a way that was natural to the platform and its creators, while also promoting social good. A leading insight that immediately moved the Coca-Cola brand to action was the fact that BIPOC creators across TikTok are often the originators of viral trends and content, but are rarely recognized or compensated accordingly. This problem was something we hoped to take a meaningful step in correcting with our #ShareTheMagic campaign—an initiative specifically designed to give BIPOC creators the platform, compensation, and recognition they’ve more than earned.

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Durex

Durex

We launched a major new positioning and visual identity for Durex, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. A major shift for a 91-year old brand that’s used to talking about safety not sexual satisfaction.

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Durex

Durex

Nearly 70% of women in India don’t orgasm every time during sex. The ‘orgasm gap’ is a global trend that Durex is looking to reverse. For the launch of Durex’s Mutual Climax product, our messaging focused around #OrgasmEquality and encouraging couples to explore better sex together with the help of Durex.

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Finish

Finish

To highlight the imminent water crisis in Turkey, we partnered with long-term client Reckitt Benckiser to raise awareness of the problem through their brand Finish. We turned the shapes of five lakes where water levels have seriously dropped into glasses and launched them on World Water Day at one of the biggest national economic forums - Uludag.

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Getty Images

Getty Images

To shift negative public perceptions of the homeless in Germany and raise donations, we facilitated a partnership between Getty Images and homelessness magazine fiftyfifty to work with their homeless vendors as stock photo models.

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Tsingtao

Tsingtao

Every hour, more than 40,000 Tsingtao bottles are cracked open around the world and yet, many consumers don’t recognise the beer as a global brand. With an aim of connecting with a youthful cross-continental audience, Havas Group China developed “Connecting the World with Joy,” an airy ad that sets Tsingtao off on a round-the-world trip from New York to Shanghai.

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City of Chicago

City of Chicago

When Covid-19 hit, a statewide stay-at-home order wasn’t hitting home for Chicagoans, and lives were at risk. Chicago Mayor Lori Lightfoot needed to get a city of hard-working, no-bullshit locals to listen by staying home to save lives. Our series of PSAs utilized the Mayor’s already meme-worthy internet presence, delivered a life-saving messaging with humor, and gave the people of Chicago a new outlook on life in lockdown. Covid cases in Chicago trended downward, and the Mayor gained national attention for leading the “second city” with humor and resolve.

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UNICEF / ELA

UNICEF / ELA

In Argentina, women dedicate twice as much time as men to parenting duties - a situation which was further exacerbated during the Covid-19 lockdown, as options for external childcare sharply decreased. Launched on Father’s Day, the #PadresPintados (#OrnamentalDads) campaign seeks to raise awareness among men about the importance of their equal participation while also emphasizing the need for public policies that make bridging the gender gap possible.

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Puma

Puma

To celebrate the 50th anniversary of Brazilian soccer legend “King” Pelé scoring his one thousandth goal, we invited a new generation to relive history - by recreating the feat through video games. Using Pelé’s avatar, we asked the world to help us score one thousand goals again - virtually - and share their contributions to social media. Even King Pelé himself joined in on the fun.

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KFC

KFC

To launch the new KFC re-brand in France, Havas Paris takes crispy chicken through a journey in time. The video features Colonel Sanders in better shape than ever, back in the heart of Kentucky in 1952 creating a bucket of chicken that will travel through the decades to present day. This film is a real ode to the art of crispy, with an original soundtrack produced by HRCLS, Havas Paris’ integrated production house. The track links the past to the present and will continue to be the emblem and common theme tune of the brand's statements throughout the years to come.

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Durex

Durex

Lockdown put a pause on many things, but especially on condom use. So we created “Let’s not go back to normal,” a call to “arms, legs, bums, and private parts” that would put a mirror up to people’s behaviors and urge them to use this moment to reconsider their choices and excuses, and empower them to use protection. With a powerful 60” manifesto film created for social, we made people aware of why normal wasn’t good enough and rallied them to use this opportunity to reflect on and change their behaviors, encouraging good safe sex, for everyone, forever.

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Hershey's

Hershey's

To celebrate International Women's Day, we transformed the iconic packaging of Hershey’s bars into “Her” and “She” canvases showcasing the work of six talented women artists.

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Carling

Carling

As part of their Made Local campaign, Carling launched ‘Support Your Local,' a multi-channel campaign encouraging people across the UK to back their local pub. Filmed at a local pub with a real landlord, the campaign champions the central role that local pubs play in British culture and society – and the importance of supporting them through these challenging times, whether that is meeting a friend for a drink, ordering a takeaway or simply showing support on your social channels.

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Greenpeace

Greenpeace

With Turkey ranking #1 in Europe for plastic waste, it was time to turn the tide on pollution. There’s currently no law in place against single-use plastic, so Greenpeace Turkey partnered with us to help change this. Calling on popular municipalities to 'pollute' their logos, we created a movement that added over half a million signatures to the Greenpeace's petition to ban this type of plastic.

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National Association of REALTORS

National Association of REALTORS

Through the Battle Home, an experiential installation and replica of the tiny homes that The Veteran’s Community Project (VCP) builds for homeless veterans, we helped The National Association of REALTORS® and VCP bring awareness to the issue of veteran homelessness and other challenges that our Veterans face. From a tiny home made out of sleeping bags to light installations and QR codes, visitors were able to learn the personal stories of veterans’ journeys from living on the street to finding a home with VCP.

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Finish

Finish

Turkey is likely to become a water poor country in the near future. To prevent this from happening, we had to dramatically alter consumption behaviors. We created the Finish Water Index with the help of the Turkish Industrial Development Bank (TSKB) in order to illustrate the true value of water. Launched at the Turkish Stock Exchange, the index is now featured regularly in newspapers, ticker tapes, radio shows, and online.

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Citroën

Citroën

A lot can happen in 100 years. To celebrate Citroën’s centenarian birthday, we set out to tell the story of a lifetime — year by year. Through a series of beautifully-designed tributes, we celebrated Citroën’s and the world’s evolution over the past century.

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