For those of at least moderate financial means, international travel has become so commonplace that it’s regarded as a standard part of life. Can this trend continue even as the world faces an escalating climate emergency—or will leisure travel become socially and politically unacceptable, an indulgence we can no longer afford?
To find out, Havas Group surveyed more than 14,000 women and men in 32 markets across Europe, Asia, Africa, and the Americas. Their responses revealed that it will take more than dire forecasts of planetary overheating to pry people—Prosumers especially—out of airplanes and tourist hotspots.