Prosumer report: The Luxury Issue - Havas Creative
Prosumer report: The Luxury Issue

Prosumer report: The Luxury Issue

Prosumer report: The Luxury Issue

Dive into the fascinating world of paradoxes and transformations shaping the luxury sector with our latest Prosumer Report, "The Luxury Issue."    How to deal with inclusivity in the kingdom of exclusivity? Does second-hand mean second-class? If luxury is increasingly a question of experience, can the product become secondary versus content?   From the rise of conscientious consumers and Gen Z's unwavering belief in the necessity of luxury to the evolving definition of opulence today, the report explores how value shifts and economic tides have redefined the vertical in the 21st century.   

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