Fiji Tourism Board

We set out to show the country in a completely new light with a brand platform that showed how, in Fiji, happiness isn’t some gimmick that gets turned on for tourists - it exists whether they’re there or not. The result was ‘Where happiness comes naturally’. From working with National Geographic photographers to recording music in villages and VO in the three primary languages of Fiji, - our new platform celebrates the authentic happiness that runs culture-deep in Fiji, rather than simply presenting locals in service to tourists.

adidas

To celebrate the latest Impossible Is Nothing chapter in Dubai, we worked with adidas to build a basketball court 250m above Dubai for its new I’m Possible activation, featuring Sudanese-British basketball player, poet and activist Asma Elbadawi who advocates for and inspires more inclusivity in sport. With the city’s skyline in the background, the glow-in-the-dark basketball court pulsated on top of a 52-floor tower at the heart of the iconic man-made island, The Palm. To give a complete scale of the feat and show the full palm, we shot a film from a helicopter hovering over 1,524m above ground, reinforcing adidas’ brand attitude.

Asda

As part of Asda’s long-running charity partnership with Tickled Pink and in honor of Breast Cancer Awareness Month, 'The Real Self-checkout reminded women that that regularly checking your chest and being aware of the signs and symptoms of breast cancer, could help save their lives. The campaign turns ubiquitous supermarket self-checkouts into real ones!

Theodora Foundation

Theodora Foundation’s new creative workshop “Behind the Curtain” turns children’s wards into wonderlands with the help of Havas Village Switzerland. The documentary reveals how the Foundation’s artists, The Dream Doctors, work with young patients to help them escape from their stressful realities. And at the end, the fruits of the workshop are brought to life with the short « Rosie and the Rainbow »

KFC

Fondation Émergence

Around the world, LGBTQ+ people face daily violence. But the statistics paint an even darker picture. Intolerance kills. Abuse and discrimination lead to suicides and murders, cutting average life expectancy by years. To denounce this injustice, we designed an object just as unfair, a watch that loses a decade oven one lifetime. Removing 6 seconds every minute: The 54 second watch. Ten copies were engineered in Switzerland by assembling custom high precision movements. The watch was featured in print and out-of-home advertising using press photos of violence against LGBTQ+ people.

Monster

In the third spot of their campaign “Hafta is History” for job site Monster.com, we continue to show how antiquated our modern workday customs have become. Juxtaposed against life in the dark ages, “Wagon Commute” reinforces the availability of Monster.com’s work-from-home options to help you avoid the dreaded office commute.

The Coca-Cola Company

Amnesty International

This is one of those guerilla operations that look simple but are so powerful, just by making an immediate connection between acts of love that you see on the streets with acts of violence that happen behind closed doors and that you read in the news. To fight against femicides, we first need to raise awareness about them and get the public to understands how public displays of affection can sometimes turn ugly.

APSI

NYC Pride

In 2022, we took over NYC’s Pride march with the #BuryTheBills campaign to target U.S. lawmakers responsible for recent anti-LGBTQIA+ bills. How did we do this? The bill-boards, t-shirts and picket signs were just the start. With a single scan of the QR code on these items, anyone could fax queer literature to lawmakers’ offices, physically and metaphorically “burying” the anti-LGBTQIA+ bills, spreading a little love and a lot of paperwork.

Ali Forney Center & New York Magazine

In New York City, 40% of the youth homeless population identifies as LGTBQ+. The Ali Forney Center goes far beyond the typical homeless shelter and seeks to set kids up for future success. We partnered with New York Magazine to create The Issue Within the Issue—a special advertising project using 40% of all available ad space to highlight all that the center does, as well as the realities of life on the streets. Through the 28 pages at our disposal, we were able to cover all bases from why the center exists, to success stories shared from center alumni.

Innocence en Danger

In France, a child dies every five days, after being beaten by a relative. 60% of people who suspect child abuse do nothing about it. This is often the case with neighbours, who are usually the first to witness the violence. To illustrate that the worst can happen just a few centimeters away, Rosa Paris set out to recreate three walls that once separated three murdered children from their neighbours. The walls were set up in a main square in the centre of Paris to urge people to file a report and call 119.

Raparigas da Bola

On March 9th, the day following International Women’s Day, the attention quickly goes back to male athletes. So instead, we turned the news of the day into a tool to fight for equal visibility for female athletes. Real pages from the top 3 sports newspapers in Portugal were turned into infographics to illustrate this imbalance.

Accem

Imagine leaving your country abruptly due to conflict or persecution for your identity or beliefs. Overnight, you go from being a Creative Director or Chief Marketing Officer to simply a "REFUGEE." This is the reality for 130 million people worldwide. We aimed to showcase the hidden potential, talent, and experience within refugee camps. Using actual tent fabric, we printed the CVs of individuals living there. These unique resumes were sent to institutions, public agencies, and top companies in the country. Today, refugees are being considered in their hiring processes, offering them a chance for a brighter future.

La Mackavela

In 2022, Costa Rica classified again for the World Cup, but we didn't have high hopes. The statistics were against us: An AI placed Costa Rica as the team with less chances to win the trophy. So, if we wanted to, we needed a miracle. That’s why we created La Bendita, a beer brewed with holy water. A beer for fans who believe in miracles rather than statistics. We united the two biggest passions of the Costa Ricans: football and religion and we achieved that a small beer brand could make a place for itself among all those millionaire brands that sponsored the World Cup. And also, a place in the hearts of all Costa Ricans.

Animalife

During the summer months in Portugal, around 120 pets are abandoned daily. To address this growing problem, we worked with Animalife, a non-profit association working to reduce animal abandonment while also the families responsible for them. We brought to life a new awareness campaign, but addressed the issue from a different point of view, forcing pet owners to see the other side.

Hershey's

To celebrate International Women's Day, we transformed the iconic packaging of Hershey’s bars into “Her” and “She” canvases showcasing the work of six talented women artists.

KFC

For Euro 2021, KFC, partner of the French football team, wanted to highlight the high standards and quality of its chicken selected by 300 local breeders. We created a film that showed two of the most demanding farmers, judging a chicken who appears completely ordinary at first glance, but with remarkable juggling skills. No chicken, no tenders, just one remarkable chicken demonstrating the best French standards.

Marvel

The pandemic has allowed audiences to forget about the unique cinema experience, so with the latest Marvel blockbuster, we wanted to recover that magic. Havas Spain created the first ad made pixel by pixel with popcorn. Its irresistible scent awoke in people's minds the long forgotten emotion of returning to the cinemas.

Greenpeace

With Turkey ranking #1 in Europe for plastic waste, it was time to turn the tide on pollution. There’s currently no law in place against single-use plastic, so Greenpeace Turkey partnered with us to help change this. Calling on popular municipalities to 'pollute' their logos, we created a movement that added over half a million signatures to the Greenpeace's petition to ban this type of plastic.

Wan Chai Ferry

Together with Havas China, General Mills-owned frozen-food brand Wan Chai Ferry boosted sales with a clever and tasty social campaign. The campaign offered the chance to win a bun-like bag, playing off the fact that the same Chinese character '包' represents both 'bag' and 'bun' (as in, 'xiao long bao').

CANAL+

The market for streaming platforms has increased dramatically over the last few years, so our work with CANAL+ Switzerland needed to differentiate the brand and assert itself as a unique and essential player in the world of entertainment. “The Punishment” is a beautiful mix of humour, truth and an impressive reel of TV offerings in one witty package.